Alana Athletica is the world's first social [impact] activewear brand and makes premium quality activewear with a mission to [impact] the lives of courageous women in Sri Lanka who have survived abuse.
As advocates of social change, Alana works in partnership with humanitarian organizations to [educate], [employ], and [empower] women with private tutoring, job skills training, employment opportunities and self-defense training. Every garment sold supports women across these socioeconomic causes, helping them to survive and empowering them to thrive.
Alana's commitment to women empowerment runs through every part of its business. Garments are made ethically in Sri Lanka in small production houses with a 100% women production workforce that receives food, fair wages, and a humane environment.
- small factory production
- attractive wages
- supportive environment
- large factories
- low wages
- poor working conditons
- ethical manufacturing
- training & development
- humane conditions and empowering practices
- mass manufacturing
- lack of growth opportunities
- inhumane conditions and humiliating practices
- driven by a desire to help the world
- focused on humans
- designed to #MoveWithImpact
- driven by productivity and efficiency targets
- focused on shareholders
- designed to profit